Eye testing is crucial for children starting from the age of four, but unfortunately, routine eye testing is no longer provided in Derbyshire schools.
What I did
This concept was specifically developed to encourage playful and creative activities while raising awareness of eye health and the free NHS sight test. Research told us that talking to your child about their eyes and playing games helped prepare them for the experience. In addition to the print campaign, online assets provide detailed, accessible information via a FAQ webpage.
The models and prints were made and photographed in my home studio.
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