I don't smoke; I sizzle!

[Lenticular card shown above]. Hyper-local tactics speak to a specific audience in one location, such as a single workplace or a few streets.

NHS Wirral
Part one — colleges.
Part one of this project targeted 16 — 24-year-olds studying for vocational qualifications at three Wirral colleges. Our research showed that young people view stopping smoking as a long-term goal, something to do when they get older, so the usual health-related messages just wouldn't have worked.
Mood boards
Part two. Arrowe Park Hospital
The second part involved an exhibition at Arrowe Park Hospital, engaging hospital staff, patients, and visitors. The staff participated in a one-day photo shoot and provided peer-to-peer testimony, shared internally and across patient and visitor networks.

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