Using community insight to adapt national campaigns

Using community insight to adapt national campaigns

NHS North East Lincolnshire Care Trust Plus
Your doctor wants to know if you've had a cough for three weeks or more.
An adaptation of the national 'Be Clear On Cancer' campaign, produced in collaboration with NHS North East Lincolnshire, Early Presentation of Cancer Symptoms Programme. This is just one example of the many times I've used community insight to adapt national campaigns.
Bolton Council
This project used community insight to adapt and translate the Better Health, Every Mind Matters campaign. Bolton Council needed to share messages that were relevant to their local communities. And to raise awareness of the simple things people can do locally to maintain good mental health.
I created bespoke content that localised key messages, following the core design principles of the campaign.
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