The Greater Manchester Cancer Screening Engagement Programme is delivered by four voluntary, community and social enterprise organisations.
They intend to create a social movement to harness ‘people power’ and get thousands of Greater Manchester residents talking to their families, friends and neighbours about the importance of cancer screening.
When the programme started, I was asked to summon up a name for the programme and create a logo.
Answer Cancer became the working name, and I delivered a vibrant visual identity. But not before agreeing on the basic brand strategy and some vigorous audience testing.
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