Graphic design is not just about making something look good. It's a way to visualise a concept, often guiding you through complex information.
I use clear and concise language, with visual elements, to illustrate key messages and break down complex information into smaller, more manageable concepts.
Some of my clients occasionally need to follow third-party visual identity guidelines. I encourage them to look beyond their own identity and ask questions about the overall objectives of each project.
My day-to-day support covers advice on when and how to use guidelines. And how to incorporate your own unique story.
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