Your Sexual Health Matters
NHS Derbyshire Community Health Services [DCHS].
Derbyshire's Sexual Health Promotion Team provides a comprehensive range of services, which I was able to summarise and create a visual identity that accurately reflected their needs.
The free condom provision was causing particular confusion among service users, professional partners and frontline staff. To clarify the free condom offer, we openly discussed the challenges staff faced and planned to define the Sexual Health Promotion [SHP] Team’s services.
This information was my starting point, and we began with a physical A4 brochure in mind.
While some headlines are functional, others create a human connection, preventing anyone from taking things too seriously. STI and HIV screening are normalised as part of regular self-care, and the visuals continue a tongue-in-cheek approach. This helped create a visual identity that accurately reflects their services.
Visual identity / Copywriting / Artwork / Art Direction / Design
Mood boards
I first prepared mood boards and used a three-colour palette recognising the broader Derbyshire Sexual Health Matters brand identity.
