Love their eyes,
feed their imagination.

This concept encourages playful and creative activities while raising awareness of eye health and the free NHS sight test for Derbyshire and Derby City children.

Derbyshire County Council.
Eye testing is crucial for children starting from age four, but unfortunately, routine eye testing is no longer provided in Derbyshire schools. Research told us that talking to your child about their eyes and playing games helped prepare them for the experience. In addition to the print campaign, online assets provide detailed, accessible information via a FAQ webpage.

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