I don't smoke; I sizzle!
NHS Wirral [Lenticular card shown above].
Part one — colleges.
Part one of this project targeted 16 — 24-year-olds studying for vocational qualifications at three Wirral colleges. Our research showed that young people view stopping smoking as a long-term goal, something to do when they get older, so the usual health-related messages just wouldn't have worked.
Mood boards
Hyper-local tactics speak to a specific audience in one location, such as a single workplace or a few streets.
Part two. Arrowe Park Hospital
The second part involved an exhibition at Arrowe Park Hospital, engaging hospital staff, patients, and visitors. The staff participated in a one-day photo shoot and provided peer-to-peer testimony, shared internally and across patient and visitor networks.
