‘Hyper-local’ tactics speak to a very specific audience in one location, which could be a single workplace or a few streets.
Lenticular card.
This campaign targets 16 to 24-year-olds, studying for vocational qualifications at college. Our research showed that young people view stopping smoking as a long-term goal, something to do when they get older, so the usual health-related messages just wouldn't have worked.
Arrowe Park Hospital.
This campaign engages hospital staff, patients and visitors at Arrowe Park Hospital.
The staff took part in a one-day photo shoot and provided peer-to-peer testimony. As trusted and relatable people, staff were seen to 'take the lead' around stopping smoking, especially on hospital grounds.
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